HDC Academy Open, and still being built
Learn how a working UK agency builds, markets and delivers.
HDC Academy teaches the standards, checklists and templates we use on real client work, to people who can already build or market and want a system for the rest. The intro course in every subject is free with an account. Standard and advanced levels unlock per course.
Free account, no payment details, no card on file. The first course is written and open; the rest are being built, and we say plainly which is which.
What is HDC Academy?
HDC Academy is a set of online courses from HDC Consultancy, a Shrewsbury web development and marketing agency. It teaches the standards, checklists and templates we use to deliver client work: building websites with AI tools, technical SEO and paid ads, and running an agency. The intro course in every subject is free with an account.
Who it is for
Two kinds of people, and we are clear about who it is not for.
You can build the thing. You want a system for the business around it.
Freelancers, junior developers, in-house marketers and one-person agencies who are winning work and finding delivery chaotic. Already technical, or already marketing-literate.
You want out of employment, and you do not trust guru content.
Technically curious, careful with money, and tired of being sold a dream. You want to see the real process before you pay anyone for it.
Who it is not for
Complete beginners with no technical or commercial grounding, and anyone looking for passive income. We make no income claims, and we will not sell you a dream.
What you will be able to do
Three guided paths. Each one ends with something you made, not something you watched.
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Path 1: Build
Build client-quality websites with AI tools
Ship a fast, accessible website with AI assistance, join it to a working back end, deploy it properly and hand it over. Then explain every decision to a client.
You finish with a live, multi-page site that passes our acceptance checklist.
Planned courses
- AI-assisted front-end development
- AI-assisted back-end development
- Full-stack integration and deployment
- Conversion and web standards
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Path 2: Market
Get a site found, and make it convert
Audit a site for search and AI search, plan and track paid campaigns properly, and change a site so it converts, with evidence for every change.
You finish with a full audit of a real site and a prioritised fix list you could sell.
Planned courses
- Technical SEO and GEO
- Paid advertising: Google and Meta
- Conversion and web standards
- AI automations and agents
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Path 3: Run an agency
Run client work to a repeatable process
Scope, price, contract, onboard and deliver client work to a documented process, with quality gates, so quality does not depend on how you feel that week.
You finish with an operating model and a commercial pack for your own business.
Planned courses
- Agency operations and delivery
- Client acquisition, onboarding and contracts
- AI tooling and prompting
- AI automations and agents
What we are building
Ten courses across the three paths, and five free starter pathways. Titles and contents are planned and may change before launch.
Five free starter pathways
Each one ends with something real: a page deployed, a campaign tracked, a site audited, an automation running, a proposal written. The lesson text will be public. Only the videos and downloads will need an email.
Built from the library we already run on
The courses are drawn from the written standards, checklists and templates we use to deliver client work: the acceptance checklist, the pre-launch compliance gate, the uniqueness rubric, the delivery lifecycle and the client-facing templates. The library exists because the agency needed it, not because a course did.
See the client work it producesWhat we will not do
This is the market where almost everyone over-promises. We would rather be the one that does not.
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No income claims
We will not tell you what you could earn. We cannot know, and nobody honest can.
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No guarantees
We can show you the process. We cannot promise you clients, rankings or results.
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No fake urgency
No countdowns, no places left, no closing doors. If a price changes, it changes and we say so.
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No legal advice
The contract templates are starting points. A solicitor must review them before you use one with a client.
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No course for beginners
The build courses assume working HTML and CSS. None of the courses starts from zero, and we will say so on every sales page.
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No proof we do not have
Nobody has taken these courses yet, so there are no reviews and no student numbers here. There will not be any until they are real.
How it works
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Create a free account
Your email address, and that is it. No password: we send you a link. No payment details are asked for at any point.
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The free intro courses are yours straight away
One per subject, each a complete piece of work ending in something real. Your progress saves as you go.
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Unlock more if you want to
Standard and advanced levels unlock per course, one-off, no subscription. Nothing renews and nothing unlocks by accident.
Need it built rather than taught? HDC Consultancy builds websites and runs marketing for UK businesses. Book a free consultation.
Free
Create your free account
One email address. No password, no payment details, no card on file. The intro course in every subject is yours straight away, and your progress saves as you go.
- The agency starter course, open now, seven lessons
- Five more intro courses as each one is finished
- Prompts, checklists and templates you keep
- Paid levels clearly marked, and nothing renews
Already have one? Open your library.
Questions people ask before registering
When does HDC Academy open?
We do not have a date yet, and we will not invent one. It opens when the first course meets the same standard we hold client work to. People who have registered hear first.
How much will the courses cost?
Each course is a one-off purchase with lifetime access. There is no subscription. There will be a pack of all ten courses, and a loyalty discount on each further course you buy. Individual courses are £495 including VAT. The full pack is £3,995 including VAT.
Do I need to be able to code?
For some courses, yes. The build path assumes working HTML and CSS. The marketing and agency paths do not need code. None of the courses starts from zero.
Is this a start-an-AI-agency course?
No. It is the system a working agency runs on, handed over: the standards, checklists, templates and quality gates. We make no promises about clients, income or outcomes.
What will you email me?
Occasional updates while we build, then the opening date and the prices. You can unsubscribe at any time. We do not sell or share your details.
Can I see the process before I register?
Some of it is already public. This website is built and run to the same standards the courses will teach, and our case studies show the client work those standards produce.