Guides
Straight-talking guides for winning more work
No jargon, no sales fluff — just honest, practical advice for business owners on websites, agencies, marketing, what things cost, and how to turn more searches into customers.
ChatGPT Ads, explained
What the format really is, who actually sees it, what a click costs — and why the auction is still thin.
Read the guideCheckatrade vs your own website
Directory leads vs an asset you own — which wins UK trades more work, and why.
Read the guideWhat a tradesman website costs
An honest 2026 UK price guide: the tiers, what drives the cost, and what’s worth paying for.
Read the guideHow to choose an agency
The questions to ask before you hire — and the red flags to walk away from.
Read the guideWhat a website care plan covers
Hosting, security, backups, updates and monitoring, what sits outside a plan, and what actually drives the cost.
Read the guidePPC management cost (UK 2026)
Ad spend vs management fee vs setup, the common pricing models, and how to judge value by cost-per-lead and ROAS.
Read the guideCustom vs template vs builder
An honest comparison on cost, speed, SEO ceiling, flexibility and ownership — and which suits your business.
Read the guideWant a straight answer on your own setup?
Start with a free, no-obligation audit of your website and marketing. We'll show you exactly what's costing you enquiries and what to fix first. Harry will be in touch.