Web design & digital marketing in Oswestry
Web design for Oswestry's independent retail, hospitality & tourism
Websites and local marketing for Oswestry's independent retailers, hospitality and tourism businesses.
Oswestry is a historic market town near the Welsh border, with a strong independent retail scene and a busy hospitality and tourism trade. From our base in nearby Shrewsbury, we build websites and local marketing that capture the character of your business and turn online interest into real footfall and bookings.
Serving Oswestry and the surrounding area
Oswestry is a historic border market town with a thriving independent retail scene, a busy livestock market and a growing healthcare cluster around the Robert Jones & Agnes Hunt Orthopaedic Hospital at Gobowen. We build character-led sites for independent shops and hospitality, e-commerce for local producers, and credible B2B sites for firms on Mile End and the Innovation Park — all tuned for cross-border customers across the Welsh Marches.
We also work with businesses in and around:
- Gobowen
- Whittington
- Trefonen
- Morda
- Llanymynech
- St Martin's
Local advantage
Why work with a local team
Built for independent retail & hospitality
From independent shops and boutique hotels to border-town B&Bs and cafes, we build sites, with booking and e-commerce where you need it, that reflect the quality of your in-person service.
Turning searches into footfall
We optimise your Google Business Profile and website so visitors and locals find you for 'in Oswestry' and 'near me' searches, and walk through your door.
A local team, just up the road
We are based in Shrewsbury, a short drive from Oswestry, so you get a genuinely local team you can meet rather than a faceless agency.
How we help
What we do for Oswestry businesses
High-converting websites
Fast, mobile-first, built around one job: turning visitors into enquiries.
Learn moreAds that pay back
Meta, Google & Microsoft Ads, creative plus day-to-day management.
Learn moreAI lead systems
Answer and follow up every enquiry automatically, 24/7.
Learn moreSEO & full online presence
Get found and chosen across search and maps.
Learn moreGot a project in Oswestry? Tell us what you need.
Enquire nowWhy getting found locally matters
- 53%
- of visitors leave a page that takes over 3 seconds to load Source: Google
- 75%
- judge a business’s credibility on its website design alone Source: Stanford
- 78%
- of customers buy from the first business to respond Source: Lead Connect
Live showcase
See our work, live
Real client sites we've designed and built, load a live preview, or open the site in a new tab.
A selection of real client sites we've designed and built. Tap any one to open the live version.
Why choose HDC
What to expect from us
Fixed price, no surprises
We agree a fixed price up front based on what you actually need, no hourly billing and no scope creep.
You own everything
Your site, domain and data are all yours, with no lock-in if you ever move on.
A senior, local team
You work directly with experienced people you can actually meet, based in Shrewsbury, a short drive from Oswestry.
Built for booked work
We measure success in enquiries and jobs won, not clicks, likes or impressions.
Honest advice
We'll tell you what you genuinely need, even when that's less than you came expecting to spend.
Free website audit
Already have a website that isn't pulling its weight?
We'll audit it properly and for free, your speed, SEO, design and conversions, then show you exactly what's costing you enquiries and how we'd fix it. No obligation and no hard sell. We give away genuine, high-value advice because we're confident in it: take it and act on it, with us or without us.
A clear, no-jargon report, usually within a couple of business days.
Our work
A selection of our work
Recent client projects from across our work.
Garden & Outdoor Living
All Season Garden Rooms
A premium garden-room maker whose website didn't do the product justice. A photography-led rebuild plus tightly targeted local ads brought over 100 enquiries in the first month, at around £5 each.
Read the case studyAutomotive & Vehicle Rental
DriveOn Vehicle Rental
A rental business whose stock changed daily and whose enquiries arrived at all hours. We built a site with live vehicle availability, an AI assistant that answers instantly, and follow-up that runs itself.
Read the case studyWhy most Oswestry websites look fine and still bring in nothing
A site can be modern, attractive and only two years old and still produce almost no enquiries. When we audit one and work out why, it is rarely the design.
We ran an automated audit of 100 Shropshire SME websites for our 2026 Shropshire SME Website Report. 38% failed a basic technical standard, 42% took more than three seconds to load and 15% had no clear way to enquire on the homepage at all. That is the field you are competing in, and it is mostly good news.
01
It opens with a statement, not an answer
The visitor arrived with a question. The page opens with a strapline, a stock photograph and a slow carousel, and the thing they came for is three scrolls down.
02
It is slow where it is actually used
Most of this traffic arrives on a phone, on mobile data, often outdoors. A site that feels quick on office broadband can be close to unusable in a van on a job.
03
Enquiring is harder than it looks
Only half the sites we audited had a contact form anywhere. A phone number in an image, a form that fails silently, or three clicks to reach either, all cost the same thing.
04
Nothing tells you where the work came from
The form emails somebody and the trail ends there. No record, no source, so no way to know which page or which advert produced the job you just won.
What the first month looks like
No mystery, and no long silence while something is built out of sight. This is the order we work in, and you see the output of every stage.
-
Week 1
Scope, structure and the URL map
What the site has to achieve, the pages that needs, and the URL map agreed with you before any code exists. If pages are moving, the redirects are planned here, so nothing that currently ranks is lost on launch day.
-
Weeks 1 to 2
Design on your real content
The key pages designed with your actual words and photographs rather than placeholder text, so the thing you approve is the thing you get.
-
Weeks 2 to 3
Build, with the plumbing in
Built to be fast and accessible, with the enquiry form, the searchable record it writes into, the alerts and the analytics wired in as part of the build rather than bolted on afterwards.
-
Weeks 3 to 4
Test, launch, hand over
A private preview for your approval, a real enquiry pushed through end to end before anything goes live, then launch. The site and its content are yours outright.
We quote one fixed price before the work starts rather than billing by the hour, so you know the number in advance. How we price explains how we get to it.
Web design in Oswestry: your questions answered
Do you work with Oswestry businesses?
Yes. We are based in nearby Shrewsbury, a short drive from Oswestry, so we work closely with Oswestry's independent shops, hospitality and tourism businesses, and can meet you in person.
Can you build a booking system for my Oswestry hotel or B&B?
Yes. For hospitality we build websites with booking and enquiry journeys built in, so guests can check availability and book around the clock.
Can you help my Oswestry shop sell online?
Yes. We build e-commerce and click-and-collect into your site where it makes sense, so your independent shop can sell beyond the town centre as well as drive local footfall.
Will this help me get found by visitors and tourists?
That's the aim. We optimise your site and Google Business Profile for local and 'near me' searches so visitors planning a trip to Oswestry find you first.
Are you a web design agency near Oswestry?
Yes. HDC Consultancy is a Shropshire-based web design and digital marketing agency, and Oswestry is one of the towns we work in regularly. You get a UK team you can actually meet, not an offshore contractor or a reseller passing the work on. If you are comparing local web design companies, ask all of them who writes the code, who owns the domain and hosting at the end, and what happens if you leave — the answers vary more than you would expect.
Design library
Your site could look like this
Browse our design directions, each with a name. Find one you like, tell us which, and we build from there.
Grow your Oswestry business
Tell us what you need, we'll come back with honest, practical options.
What are you looking for?