Web Development

Your website should be the hardest-working member of your team. For most businesses the problem isn’t traffic, it’s that the site is slow, awkward on a phone, or never makes the next step obvious, so the visitors you’re already paying to attract leave without enquiring. Web development is how we fix that: we design and build fast, mobile-first websites with the conversion structure built in, and we take on the redesigns, rebuilds and replatforms that other agencies find awkward. You own all of it: the site, the domain, the code and the data.

New website, redesign, rebuild or fix: which do you actually need?

This is the question worth answering before you spend a penny, and the free audit exists to answer it. Most people come to us saying “we need a new website” when what they actually need is narrower and cheaper.

	What it is	When it’s the right call
New website	A site built from scratch for a business that has none, or one so thin it’s effectively none	You’re starting out, or the current site is a placeholder
Website redesign	New design and structure on the key pages, keeping the platform and the content that works	The site works technically but looks dated, converts badly or confuses people on a phone
Website rebuild	The whole site rebuilt on a faster, cleaner platform, with every old URL redirected	The site is slow, insecure, hard to edit or built on a platform that’s holding it back
Replatform / migration	Moving the existing site and content off WordPress, Wix, Squarespace or a page-builder	Plugin updates keep breaking things, the builder limits what you can do, or the hosting bill isn’t earning its keep
Speed and conversion fix	Fixing Core Web Vitals, forms and calls to action on the site you already have	The site is basically sound, it just loads slowly or doesn’t bring enquiries

We’ll tell you straight which one you need, even when that means recommending less than you expected to pay for. The only test that counts is which option brings you more enquiries for less.

”Our website is slow”: what we actually do about it

A slow website loses visitors before they’ve read a word, and Google measures it. Core Web Vitals are Google’s own scores for how quickly a page shows its main content (LCP), how fast it responds to a tap or click (INP) and how much it jumps about while loading (CLS). Fail them and you’re marked down in search and lose people on mobile data, which is where most of your visitors are.

Most slow sites have the same causes: a heavy theme loading code for features you don’t use, a dozen plugins each adding their own scripts, images uploaded straight from a phone at ten times the size they need to be, and budget hosting. We measure first, then fix in this order: compress and resize every image, strip the scripts that aren’t earning their place, load what’s left in the right order, and move the site onto fast hosting behind a global network. Where the platform itself is the bottleneck, we say so and price a rebuild instead of patching. Our own web development ships with green Core Web Vitals as standard, because the pages are delivered ready-made rather than assembled in the visitor’s browser.

”Our website doesn’t bring enquiries”: the conversion fix

If people visit but never get in touch, the site has a structure problem, not a traffic problem. We map the path a real customer takes, strip out every point of friction, and make the next step obvious on every page. Clear headlines that say what you do and who for. Trust signals, reviews, accreditations, real photos of real work, placed where they reassure. Forms that take seconds, not minutes, and post reliably to wherever you manage enquiries. A phone number and enquiry button that follow the visitor down the page. Then we wire in analytics and lead tracking so you can see which pages and which sources actually produce enquiries, and improve the ones that don’t.

Migrating off WordPress, Wix or Squarespace without losing your rankings

Moving platforms is where most businesses get burnt, usually by an agency that rebuilt the site and forgot the old URLs existed. Rankings then vanish overnight and take months to recover. We treat a migration as a search project as much as a web development project:

• Every existing URL is crawled, mapped to its new home and redirected with a permanent (301) redirect, so links and rankings carry across.
• Page titles, headings and content that are already ranking are kept or improved, never quietly thinned out.
• Structured data, sitemaps and Google Search Console are set up on the new site before launch, and checked after it.
• The new site is faster than the old one, so the move is a step up in Google’s eyes rather than a reset.

We move sites off WordPress, Wix, Squarespace, other page-builders and older custom builds. If WordPress is genuinely the right tool for you, we’ll say so and build it properly; we just don’t default to it.

Accessible by default

We build to WCAG AA as standard: readable contrast, proper heading structure, keyboard navigation with visible focus, labelled forms and images with real alternative text. That’s better for every visitor, it’s what screen readers and AI assistants need to read your site correctly, and it matters if you sell to councils, the NHS, care commissioners or any public-sector buyer, because they check. It’s part of every web development project, not a paid extra.

Web development and web design: how they fit

Web development is the whole job: the design, the build, the speed, the search foundations, the forms, the hosting. Web design is the design half of it, how the site looks, how the pages are structured and how a visitor is guided to enquire. If you need the complete thing, you’re on the right page. If your site is technically sound and you only need the design and conversion side reworked, the web design page covers that on its own. Both are done by the same team, so nothing gets lost in a handover.

Built to be found from day one

A beautiful site nobody can find is just an expensive brochure. Every site we build ships with the SEO foundations already in place: clean, crawlable code, fast Core Web Vitals, proper page titles and meta data, structured data so Google and AI search tools can read your business as a clear entity, and a Google Business Profile tie-in so you appear in local “near me” searches and on the map. You shouldn’t have to pay an SEO agency six months later to undo a badly built site. From there, our SEO service takes the foundations further if you want to compete for the harder terms.

After launch: hosting, updates and ongoing development

A website isn’t finished at launch; it’s finished when it’s bringing enquiries every month. If you’d rather not think about hosting, security updates, backups, uptime and the ongoing web development a site needs to keep earning, our website care plan handles all of it, with a named person who answers when you need something. If you’d rather run it yourself, we hand over with training and you’re free to do exactly that.

Who this is for

This is for established businesses who rely on enquiries and are tired of a website that doesn’t pull its weight: builders, electricians, plumbers, garden-room and conservatory firms, automotive specialists, renewables installers, professional services, legal and care providers, and growing local brands. If a single new customer is worth hundreds or thousands of pounds to you, a site built to convert pays for itself quickly. If all you genuinely need is a one-page placeholder or a speed fix, we’ll tell you that too.

The mistakes that quietly cost you enquiries

Most underperforming websites share the same handful of problems. They take more than three seconds to load, so visitors leave before they see anything. They bury the phone number and make people hunt for how to get in touch. They’re built desktop-first, so they’re awkward on the phone where most people actually look. They talk about the business instead of the customer’s problem. And they have no local SEO, so they never show up when someone nearby is ready to buy. We fix all five as standard, because getting the basics right is usually the fastest win a business has.

Proof it works

We build the website and the systems behind it, and we judge the result by enquiries, not awards. Bike Crash Claims came to us with a slow, fragile site; the rebuild loads in about a second and a half on mobile data. Move & Mend With Em was a DIY WordPress site with three pages Google could barely see; it’s now a fast site with 26 pages working in search and online booking that runs itself. Ivy Care Management needed a site a council commissioner could trust, built to AA accessibility. MW Ground Screws had its first enquiry from search on day two and now outcompetes much larger rivals. You can see the numbers behind more builds in our case studies.

Want to know exactly what’s holding your current site back? Get your free website audit, it’s free and there’s no obligation. Or see how web development works alongside web design, SEO, paid advertising and our website care plan.