PPA Funding helps UK businesses fund commercial solar and battery storage. As an independent introducer, it connects a company with the funders who install the system, often at zero upfront cost, and explains the different ways to pay for it. It is not the installer or the funder, and its content is educational rather than financial advice. Our job was to make that genuinely useful information easy to find, and easy for a business owner to act on.
The challenge
Solar funding is confusing. A power purchase agreement, a lease, hire purchase and outright purchase all behave very differently on a balance sheet, and most businesses do not know which suits them. The previous site sat on a generic template that neither explained the options well nor earned any organic visibility. Meanwhile the research increasingly starts with a search engine, or an AI assistant. The site had to answer the real questions and be found doing it.
A clean rebuild that does the explaining
We rebuilt the site on Astro and Cloudflare, with a calm navy-and-cream design and a clear centrepiece: a single comparison that lays out the four funding routes side by side, what each costs upfront, who owns the system, and how it lands in the accounts. Good web design here is not decoration, it is making a hard decision feel simple.
A 38-page content engine for organic growth
Real visibility comes from genuinely answering questions, so we built a proper library: a 13-guide educational cluster, a pillar explainer on what a power purchase agreement actually is, and 9 industry landing pages for the sectors that benefit most, manufacturing, warehousing, agriculture, cold storage, data centres and more. Across 38 indexed pages, every one carries its own schema, canonical and social metadata, tied together with a clean sitemap. That is SEO built to compound.
Ready for AI search
We gave the site an llms.txt and a robots policy that explicitly welcomes the AI crawlers, GPTBot, Google-Extended, Perplexity and Claude, alongside Organization structured data and direct, quotable answers. So when a finance director asks an assistant how to fund a solar install without capital outlay, PPA Funding is written to be part of the answer. This is the GEO and AI-readiness work that most B2B sites still lack.
A funnel wired to measure
Every enquiry posts to a Cloudflare Function protected by Turnstile, and first-touch campaign data (source, medium, campaign) is captured with it. That means the moment paid campaigns switch on, every enquiry is attributable to where it came from. A tightened CRM and paid-media rollout are the next phase, built on a measurement foundation that is already in place, not bolted on later.
The result
A fast, genuinely helpful solar-funding site, built to earn organic and AI visibility, with the tracking groundwork for paid growth ready to go. It sits alongside our work for its parent, DVC Group, as part of how we help the renewables and solar sector turn complex offers into clear, findable, high-converting websites.