AI Search Optimisation · GEO
Be the business AI recommends.
Your customers now ask ChatGPT, Google AI and Perplexity who to hire. We make sure your business is understood, trusted and recommended by AI search — not left out of the answer.
UK GEO specialists · Rated 5.0 on Google · No over-promises
How do you get recommended by ChatGPT and AI search?
AI answer engines can only recommend businesses they can clearly read and trust. You get recommended by giving them the right signals: structured data so AI understands your business as an entity, answer-first content that directly addresses what people ask, a consistent presence across the web, and genuine trust signals like reviews and real results. That's Generative Engine Optimisation (GEO), and it's what HDC Consultancy does.
Why it matters now
Search has changed. Most businesses haven't.
People increasingly skip the list of links and ask AI directly for a recommendation. But AI can only suggest businesses it can understand. In our 2026 Shropshire SME Website Report, 28% of local sites had no structured data at all — leaving them effectively invisible to AI search. That's a gap, and right now it's an opportunity.
What we do
GEO, built on genuine signals
No tricks or guarantees — just the real work that makes AI confident enough to recommend you.
GEO audit
We test how ChatGPT, Google AI and Perplexity currently see (or ignore) your business, and where the gaps are.
Structured data
Schema markup so AI can read your business as a clear entity — what you do, where you are, who you serve.
Answer-first content
Pages that directly answer the questions people ask AI, in the quotable format engines pull from.
Entity & consistency
A consistent name, description and footprint across your site, profiles and directories so AI trusts you.
Trust signals
A genuine reviews and results strategy — the E-E-A-T signals answer engines lean on to recommend you.
Monitoring
We track whether AI tools mention you over time, so GEO becomes a measurable KPI, not a guess.
New to this? Start with our plain-English guide: What is GEO?
AI search & GEO: your questions
What is GEO (Generative Engine Optimisation)?
GEO is the practice of making your business easy for AI answer engines — ChatGPT, Google AI Overviews, Gemini, Perplexity — to understand, trust and recommend. Where traditional SEO aims to rank a link, GEO aims to make your business the answer the AI gives when someone asks for a recommendation.
Is GEO different from SEO?
They overlap, but the goal differs. SEO ranks a page in a list of links the user still clicks. GEO gets your business selected and cited inside a single AI-generated answer, often with no list to scroll. Most good SEO also helps GEO, but GEO rewards clarity, structure and independent trust signals more heavily.
Can you guarantee ChatGPT will recommend my business?
No — and anyone who promises to "hack" or guarantee an AI recommendation should be avoided. AI outputs change and no one controls them. What we can do is build the genuine, consistent signals — structured data, useful content, trust and technical health — that make AI far more likely to understand and recommend you.
Does traditional SEO still matter?
Yes. Google search and its AI Overviews still drive huge volumes of traffic, and the technical foundations of good SEO are the same foundations GEO is built on. GEO is an addition to modern SEO, not a replacement for it.
How long does GEO take to work?
Technical foundations (structured data, content, consistency) can be in place within weeks. Building the wider trust and entity signals that move AI recommendations is a steadier, ongoing effort — we are honest about that at your free audit.
Find out if AI can see your business
Get a free AI-visibility audit — we'll show you how ChatGPT and AI search currently see you, and what to fix. Harry will be in touch personally.
What are you looking for?