Beauty, wellness, physio and fitness website design examples

Online booking, a current price list, a page for each treatment, real photographs of your own work, and your qualifications — particularly for anything clinical or injectable. The single highest-value feature is almost always booking, because this industry loses a startling amount of revenue to enquiries that arrive outside working hours and are never followed up.

If you take appointments, it is usually the thing that pays for the site. A large share of beauty and wellness bookings are made in the evening, when nobody is answering the phone. Most practitioners already use a booking system — Fresha, Treatwell, Acuity and the rest — and we can wire whichever you use straight into the site so you are not managing two diaries.

Yes. This is one of the clearest patterns in the sector: people will not enquire about a treatment when they have no idea whether it is £30 or £300. If your pricing varies genuinely, show a from-price or a range and explain what moves it. Hiding it does not protect your margin, it just moves the enquiry to a competitor who published theirs.

Instagram is very good at showing your work and very bad at being found. Nobody searching "sports massage near me" ends up on your grid, and you do not own the platform or the audience on it. The practical answer is both: Instagram for proof and personality, a website for search, booking and the things you actually control.

A treatment page for each service, a Google Business Profile with matching details and real photographs, and genuine reviews. Treatment-specific searches are where the bookings come from — "russian lashes in Shrewsbury" or "deep tissue massage Telford" — and a single services page will not rank for any of them.

Yes, and they are tightening. Prescription-only treatments such as Botox cannot be advertised to the public at all, which catches a lot of clinics out. Before-and-after imagery carries ASA rules, and claims about results need to be substantiated. We build to those rules and will tell you plainly if something on your current site is a problem.

A few weeks, and often less if your booking system is already in place. The part worth investing in is photography — in this sector the images are doing most of the selling, and good pictures of your actual work outperform any amount of copy.