Blade
Deep forest green and near-black with warm brass. Traditional grooming, built around a booking.
Appointment businesses lose money to missed calls. This direction puts booking in the nav, in the hero and at the foot of the page, and uses warm interior photography to sell the room the customer will actually sit in.
The full design
Why this one works
- A booking button in the nav and again in the hero. For an appointment business it should never be more than a glance away.
- Warm interior photography of the actual shop. Grooming is bought on atmosphere as much as skill.
- Brass rather than gold. It is the right metal for the barber-pole tradition and it does not read as luxury retail.
- Deep green instead of the default all-black barbershop look, which almost every competitor is already using.
Other directions
Clean & Bright
Alpine
White, royal blue and a lot of daylight. The friendliest of the six, and the easiest to read at speed.
After Dark
Aurora
Violet and near-black with neon-lit photography. The boldest of the six, and the most memorable.
Black & Amber
Sundial
Editorial black, white and amber with wide open photography. Confident rather than loud.
Corporate Clean
Harbour
Navy, blue and green on white. The most conventional of the six, and the safest for a business audience.
Soft Mint
Juniper
Mint and white with a single green accent. Calm, modern and unusually easy on the eye.
Forest & Steel
Quarry
Deep forest green on white, with architecture doing the talking. Substantial without being heavy.
Site Ready
Gable
Near-black with a safety-orange accent. Built to look capable to someone reading it in a van.
Calm & Clinical
Clinic
Soft blue and white with a green accent. Reassuring, uncluttered, and built to be readable by anyone.
Soft Teal
Enamel
Teal and off-white, warm and modern. For practices selling confidence as much as treatment.
Deep Navy & Gold
Bastion
Deep navy with ivory and muted gold. Serious, established, and unmistakably a firm you instruct rather than try.
Forest & Cream
Verdant
Cream and off-white with deep forest green. Calm, modern and numerate, for a product that needs explaining before it can be sold.
Forest & Emerald
Atrium
Dark forest green with beige and a bright emerald call to action. Corporate without being cold.
White & Forest
Homestead
White and deep forest green with sage. Natural, calm, and built around a property search rather than a brochure.
Bottle Green & Gold
Marlin
Dark bottle green with cream and gold. Upmarket property, without tipping into pastiche.
Navy & Sunset
Seaside
White and deep navy with a bright orange action. Built for a place people are choosing to go.
Cream & Plum
Patisserie
Cream and deep plum with mustard gold. Handmade, warm, and unmistakably a real place.
Navy & Turquoise
Freightline
White and deep navy with a turquoise accent. Corporate logistics, built around a quote request.
Navy & Amber
Portside
Deep navy with a warm amber action, split against port photography. Heavier and more industrial.
Ocean & Coral
Wayfarer
White and ocean blue with a coral action. Built around a search widget rather than a brochure.
Teal & Butter
Seabound
Deep teal and mint with a butter-yellow action. Premium leisure, with sustainability built into the layout.
White & Honey
Timber
Crisp white and pale grey with a warm honey accent. Clean retail, with the trust signals built in.
Forest & Gold
Lustre
Deep forest green with ivory and brushed gold. Luxury retail without the cliches.
Oatmeal & Olive
Optic
Warm oatmeal and cream with olive green. Soft, editorial retail for a considered product.
Ice Blue & Leaf
Botanic
White and pale ice blue with teal and leaf green. Clinical enough to trust, natural enough to want.
Black & Lime
Kickoff
Black and lime green with a purple glow. Aimed squarely at the parent booking a trial.
Indigo & Mint
Scout
Deep purple-indigo with mint and white. Aimed at the player and the pathway rather than the parent.
Cream & Forest
Fairway
Cream and off-white with deep forest and sand. Quiet, established, and organised around booking.
Forest & Gold
Campus
White and deep forest green with pale gold. Institutional without being stuffy.
Near-Black & Mint
Cadence
Near-black navy with a mint accent. Product-led SaaS, showing the software rather than describing it.
Indigo & Coral
Prism
White nav over a deep indigo hero with magenta glow and a coral action. Agency-flavoured and results-first.
Lavender & Violet
Waypoint
White and pale lavender with a vivid violet accent. Built for an app, with the download as the only goal.
Cream & Pine
Handy
White and warm cream with deep pine green. Practical, reassuring, and organised around booking a job.
Ivory & Teal
Veranda
Warm ivory with deep teal-green and a black serif display. Premium outdoor work, sold on craft.
Bottle Green & Mustard
Kindred
White and deep bottle green with mustard. Built around the donation, not the mission statement.
Sunrise & Leaf
Harvest
A floating white nav over a sunrise sky, with leaf green. Modern agriculture, sold on data rather than tradition.
Near-Black & Lime
Airwave
Near-black with cream and a lime accent. Made for audio, and useful for anything with episodes.
Pine & Mint
Vitals
White and deep pine teal on a pale mint ground. Built for booking a consultation online.
Turquoise & Blush
Pearl
White and turquoise with blush and pale blue. Warmer than clinical, built for private dental work.
White & Pine
Foundry
White on pale ice blue with deep pine teal. Engineering and plant work, sold on capability.
Deep Green & Lime
Solaris
Deep green fading into sky, with a lime accent. Built to sell the saving rather than the panels.
Forest & Amber
Terra
Cream and deep forest with an amber action. Built around the donation, with the cause doing the persuading.
Cobalt & Hi-Vis
Crane
Cobalt blue and hi-vis yellow over site photography. Big, confident and unmistakably construction.
Like Blade? Say the word.
Mention it when we speak and we will start from this direction, then shape it around your brand, your customers and your photography. Harry will be in touch.
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