Healthcare website design examples

A single obvious way to book or enquire, your regulator registration and numbers, named clinicians with real credentials, clear information on what you treat, and an urgent contact route that is visible from every page. Beyond that, accessibility is not optional in this sector — a meaningful share of your visitors are older, anxious, or using assistive technology, and a site that fails them fails the people most likely to need you.

Yes, and more so than most sectors. Under the Equality Act you have a duty to make reasonable adjustments, and for NHS-facing or publicly funded services WCAG 2.2 AA is generally expected rather than aspirational. Practically it means real colour contrast, type you can enlarge, keyboard navigation that works, and content that reads sensibly with a screen reader. We build to AA as standard.

Usually yes, and it depends on your practice management system. Where it offers an integration or booking widget we can wire it straight in. Where it does not, a well-designed enquiry form that captures the treatment, preferred times and whether they are a new or existing patient gets you most of the benefit without a system migration.

Local search does most of the work in healthcare. That means a Google Business Profile with exactly matching name, address and phone, a page for each treatment you offer, and a page for each area you serve if you cover more than one. Treatment pages matter more than people expect — "invisalign in Shrewsbury" is the search that converts, and a general services page will not rank for it.

Only with explicit written consent, and be careful with anything that could identify a condition. For regulated professions there are additional rules — the GDC and GMC both restrict how testimonials and before-and-after imagery can be used. We would rather build trust through credentials, transparency and clear information than run any risk with a patient's data.

The audience splits. A clinic is talking to patients. A care provider is usually talking to two groups at once — families making an emotional decision, and commissioners making a procurement one. Those need different language, different proof and often different routes through the site. Ivy Care on this page is the two-audience pattern.

A few weeks for the build. What tends to add time is clinical sign-off: anything describing a treatment or an outcome should be checked by someone qualified before it goes live, and rightly so. We write it, you or your clinical lead approves it, and nothing ships that has not been confirmed.