Web design for solicitors and professional firms

A page for every area of law you practise, named solicitors with their qualifications and regulator details, plain-English answers to the questions clients actually ask, and a clear route to enquire that does not demand a phone call. Your SRA number and complaints procedure need to be findable. Beyond compliance, the differentiator is almost always clarity: the firm that explains the process best tends to get instructed, because explaining it well is itself evidence that you will handle the matter well.

Yes. The SRA Transparency Rules require price and service information for certain work — including conveyancing, probate, employment tribunals and immigration — along with your SRA number and complaints information. Beyond that, the general rule is that nothing may be misleading. In practice this is less restrictive than firms fear: you can be genuinely persuasive, you just cannot promise outcomes. We build to the rules and flag anything that looks like an overclaim before it ships.

For regulated work, sometimes you must. For everything else it is a commercial decision, and the evidence points one way: showing a range or explaining how you charge produces fewer enquiries but better ones. Firms that show nothing get more contact-form fills from people who were never going to afford them, and burn fee-earner time working that out.

Service pages and location pages, then genuine answer content. "Limited company accountant in Shrewsbury" converts; "accountancy services" does not. For FCA-regulated firms there is an extra layer — financial promotions must be fair, clear and not misleading, and a website page can be a financial promotion. We write with that in mind rather than retrofitting compliance afterwards.

The constraint is that you cannot say the things a normal business would say. No guaranteed outcomes, no cherry-picked results without context, and in some sectors no testimonials at all. That forces the persuasion somewhere else: transparency, process, named expertise, and answering questions properly. It is a harder brief, and the firms that do it well pull away from the ones running generic copy.

They help enormously, but only if they are real and specific. Client confidentiality often means you cannot name anyone — anonymised matters still work, as long as the detail is genuine. What does not work is the invented, unattributed success story, because sophisticated buyers can smell it and it costs you more credibility than it buys.

A few weeks to build. What usually sets the timeline is sign-off, because in regulated firms someone has to check the copy properly — a compliance officer, a partner, or both. We would rather wait for that than ship something that has to be pulled down.

Yes. Enquiry routing into whatever system you use is routine — we most often wire it into Airtable or a CRM, with the source of every enquiry tracked so you know what your marketing is actually producing. Payments are also possible for fixed-fee work, though client-account rules mean it needs care and is worth a conversation before anyone builds anything.