Website, CRM & marketing package for professional firms

The whole front end of the firm: a website built for search and AI answer engines, hosting and domain, branding and graphics, a CRM configured around matters and referrers rather than generic sales stages, the automations that carry an enquiry through triage, conflict check, onboarding and matter opening, an AI chatbot for out-of-hours questions, email marketing, and Google and Meta accounts set up and tracked. It is scoped per firm, and anything already working we leave alone.

Price on application, and that is not evasion. A two-partner high street practice and a ten-fee-earner firm with three departments and a referral network need different builds, and much of the cost sits in what has to connect to your case management system. We scope it, price it, and you see the number before anything starts. Quoting a headline figure we could not stand behind would be a strange thing for a firm like yours to trust.

Legal and financial search is among the most competitive there is, so expect months rather than weeks for organic work. The proof we can point to is Fast Track Leasing: around five enquiries a day from search, with £0 spent on ads to get them, off the back of 400+ pages answering what customers search for. That is a very different market and we would not promise a law firm the same. Where enquiries are needed sooner, paid search runs alongside while the content builds.

It can, provided it does the collecting and never the deciding. The system gathers ID and source of funds, prompts the conflict search at the right moment, records who ran it and when, and blocks the matter from progressing until someone signs it off. The judgement stays with the fee earner and your MLRO, where the regulator expects it to be. In practice a workflow that timestamps every step is stronger evidence than a partner's recollection.

We write to your compliance sign-off rather than around it. Regulated firms have obligations about how services and prices are described, what has to be published, and how financial promotions are handled, and those obligations sit with you, not with us. What we do is build the pages and templates so the required information has a proper home, keep claims defensible, and route everything through your COLP or compliance officer before it goes live. We will not publish copy your compliance lead has not seen.

Usually yes, because they cover different ground. Case management runs matters you have already opened: files, deadlines, documents, time. A CRM runs everything before that — the enquiry that came in on Friday night, the person who is comparing three firms, the referrer who sent you four cases last year and none since. Most firms can tell you exactly what is on the files and almost nothing about what they lost. We join the two rather than replace what works.

It answers process questions, not legal or financial ones. What documents you need to bring, how long a conveyance usually takes, whether you deal with that type of matter, how your fees are structured, what happens after an enquiry. It is trained on your own content and told plainly what it must not do, and anything outside that becomes a captured enquiry with the context attached rather than an answer nobody at the firm approved.

We do, end to end. The reason this is one package rather than five suppliers is that the handovers are where these projects fail: the developer blames the marketer, the CRM consultant blames the developer, and a partner who bills by the hour ends up project-managing all three. HDC covers development, marketing, CRM, integration and process design in one team, so there is one number to ring.