HDC Academy Paid advertising Standard
Google and Meta ads in practice
Paid 16 lessons Planned
What is Google and Meta ads in practice?
Google and Meta ads in practice is the standard course in paid advertising at HDC Academy. You can plan, launch, optimise and report a campaign against a cost-per-qualified-lead target. It unlocks individually, with no subscription. You finish with a managed campaign with a reporting pack behind it.
What you finish with
A managed campaign with a reporting pack behind it.
You can plan, launch, optimise and report a campaign against a cost-per-qualified-lead target.
Where this sits
Google and Meta advertising with the tracking done properly, from a first live campaign to managing real budget. This is the standard tier: the working method, in depth, with the standards we deliver client work to.
What you need before you start
The intro course, or a live account you already run.
Who this is not for
Anyone who has not yet run a campaign end to end.
Where the material comes from
This course is written from the documents HDC Consultancy delivers client work to, not assembled for a course. The ones behind this one:
-
03-standards/ppc/ppc-platform-standards -
03-standards/ppc/keyword-and-audience-method -
03-standards/ppc/ppc-reporting-and-budget
Client names, figures and commercial terms are removed before anything reaches a course. Worked examples are fictional unless a client has approved the real one for this specific use.
Not open yet
We will not invent an opening date. Create a free account and you will hear when this one opens, before anyone else.
Questions about Google and Meta ads in practice
How much does Google and Meta ads in practice cost?
It unlocks as a one-off purchase rather than a subscription, and nothing auto-renews. The price is confirmed before the course opens, and people with an account hear it first.
What will I actually have at the end?
A managed campaign with a reporting pack behind it. That is the point of the course rather than a bonus at the end of it — every HDC Academy course finishes with something that exists, not a video watched.
What do I need before starting?
The intro course, or a live account you already run.
Who should not take this course?
Anyone who has not yet run a campaign end to end.
Is this course available now?
Not yet. It is planned, and we will not invent a date for it. Create a free account and you will hear when it opens.