Website, CRM & marketing package for clinics and care providers

The whole front end of the practice: a website built for search and AI answer engines, hosting and domain, branding and graphics, a CRM configured around enquiries and recalls rather than generic sales stages, the automations that handle reminders, no-shows, referrals and consent, an AI chatbot for out-of-hours questions, email marketing, and Google and Meta accounts set up and tracked. It is scoped per practice, so anything already working stays exactly where it is.

Price on application, and that is deliberate rather than evasive. A single-surgery dental practice, a multi-site clinic and a domiciliary care provider need very different builds, and much of the price depends on how much has to connect to your existing patient system. We scope it properly, price it, and you approve the number before anything begins. A headline figure we could not honour would waste your time and ours.

Local healthcare search is usually less crowded than national markets, but it still takes months to build. The proof we can point to is Fast Track Leasing: around five enquiries a day from search, with £0 spent on ads to get them, off the back of 400+ pages answering what customers search for. That is a different sector and we would not promise a clinic the same numbers. If you need patients sooner, paid ads run alongside while the content and local presence build.

Clinical records stay in your practice management system. We do not build clinical systems and we do not move records into a CRM. What the CRM holds is the enquiry layer — people who are not patients yet, plus the contact and consent detail needed to send a reminder or a recall. Data locations, retention periods and who can see what are agreed during scoping and documented, so your registered manager or information governance lead can sign it off.

Generally no. Reminders and clinical recalls are usually treated as care communications rather than direct marketing, because they exist to look after the patient rather than to sell to them. Newsletters, offers and promotions are marketing and need consent. The practical consequence is that the two must be stored and handled separately, which is exactly how we set it up: a patient who unsubscribes from your newsletter should still get their check-up reminder. Your own advisers confirm the position for your setting.

We build to your compliance sign-off rather than around it. Regulators such as the GDC, GMC and CQC, and the advertising codes alongside them, expect claims to be justifiable, qualifications and registrations to be stated accurately, and outcomes not to be oversold. We write copy on that basis and put registration and complaints information where it belongs. We are not your compliance adviser, so anything clinical goes to your clinical lead or registered manager before it goes live.

Usually. Most patient management and booking platforms offer an API or a booking integration, and where they do we connect straight in so reminders, recalls and enquiries stay in step. Some clinical systems are closed by design, for good reasons. Where that is the case we say so during scoping and build around it, typically by keeping the CRM to the enquiry and recall layer and leaving the clinical record untouched.

We do, end to end. The reason this is one package rather than five suppliers is that the handovers are where these projects fail: the developer blames the marketer, the CRM consultant blames the developer, and the practice manager is left holding it together between patients. HDC covers development, marketing, CRM, integration and process design in one team, so there is one number to ring.