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Fleet & contract hire

Fleet management and contract hire website design examples

Three designs you can browse. One live site we built. Pick one and we start there.

What makes a good fleet or contract hire website?

It reads like a supplier a procurement team can sign off. Vehicle types organised the way a business buys, contract terms written for a finance director, visible proof of supply at volume, and an enquiry that captures fleet size so large opportunities reach a person rather than a queue.

Fleet is a business-to-business sale with a procurement process behind it. Nobody signs a twelve-van contract off a homepage, but they do decide in the first minute whether you are a serious supplier or a man with a website. The job is to look like the former and make the next step easy.

What usually goes wrong

Written for consumers

A fleet manager procuring twelve vans is not the same buyer as someone hiring one for the weekend.

No sense of scale

If nothing shows you can handle a fleet, they assume you cannot.

The commercial model is unclear

Do you own the vehicles or broker them? It changes everything, and buyers ask early.

One enquiry form for every size of job

A single-vehicle enquiry and a forty-vehicle tender should not land in the same place.

Design directions

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Concept designs with invented brands. The client sites below are real and clickable.

Design library

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Scroll through, and switch between desktop and mobile to see how each one adapts.

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The brief

What it has to do

Vehicle types a business actually buys

Panel vans, pickups, tippers, cars. Organised by what the job needs, not by manufacturer.

Terms a finance director recognises

Contract hire, lease terms, mileage, maintenance included or not.

Proof you can supply at volume

Stock, supply relationships, lead times. The things procurement checks.

An enquiry that captures fleet size

It routes the big ones to a person instead of a queue.

Accurate on who carries the risk

Lessor, broker or introducer. Each has different obligations and the site must not blur them.

Built to be read at a desk

Unlike most of our sectors, this one is genuinely desktop-first.

Real work, live right now

And here is what we have actually built

Live websites you can click into and use.

fleetme.co.uk Live
FleetMe website, designed and built by HDC Consultancy

FleetMe

Live in 3 weeks against a 4-week deadline

Business contract hire on vans, pickups and cars from Warrington. FleetMe owns the vehicles rather than introducing them, so the site had to keep two legally different products apart without confusing either buyer.

  • 135 pages in three weeks
  • One-tap multi-step enquiry
  • Live stock from a catalogue
  • Consent-gated tracking

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Common questions

What should a fleet or contract hire website include?

Vehicle types organised the way a business buys them, contract terms a finance director would recognise, visible proof you can supply at volume, and an enquiry route that treats a forty-vehicle tender differently from a single van. Fleet buying runs through procurement, so the site is being assessed as a supplier, not browsed as a shop.

How is contract hire different from leasing on a website?

Commercially they overlap, but the buyer does not. Contract hire is usually a business decision with maintenance, mileage and replacement cycles attached, and the person reading is often not the person driving. The content has to answer operational questions, not just price ones.

Does it matter whether we own the vehicles or broker them?

Yes, enormously, and it is the first thing we establish. A lessor that owns its fleet carries obligations a broker does not, and the eligibility rules can differ by customer type. FleetMe on this page owns its vehicles, which is why its site keeps two legally different products on separate routes rather than merging them into one offer.

How do fleet suppliers get found on Google?

Vehicle-type pages crossed with the commercial term, plus genuine depth on the operational questions. "Business van leasing" and "pickup contract hire" are the searches that produce procurement enquiries. Generic fleet pages rarely rank and rarely convert when they do.

Should a fleet website show prices?

A from-price per vehicle type helps, but fleet pricing is genuinely bespoke at volume and pretending otherwise causes problems later. The better pattern is indicative pricing for single vehicles and a clear, fast route to a real quote for anything larger.

How long does a fleet website take to build?

FleetMe was 135 pages live in three weeks against a four-week deadline. That pace is possible when the vehicle data is structured properly, because the pages generate from a catalogue rather than being written one at a time.

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