Website, CRM & marketing package for estate and letting agents

The whole front end of the agency: a website built for search and AI answer engines, hosting and domain, branding and graphics, a CRM configured around vendor, landlord, buyer and tenant pipelines rather than generic sales stages, the automations that handle valuations, viewings, feedback, progression and compliance dates, an AI chatbot for out-of-hours questions, email marketing, and Google and Meta accounts set up and tracked. It is scoped per agency, so whatever already works we leave alone.

Price on application, and that is not evasion. A two-branch sales agency, a lettings firm managing three hundred properties and a developer selling one site need genuinely different builds, and a good deal of the cost sits in what has to connect to your agency software and portal feeds. We scope it, price it, and you approve the number before anything starts. Publishing a headline figure we would not honour helps nobody.

Local property search is competitive but winnable, because most agency sites are weak on exactly the pages that matter. The proof we can point to is Fast Track Leasing: around five enquiries a day from search, with £0 spent on ads to get them, off the back of 400+ pages answering what customers search for. That is a different market and we would not promise an agency the same numbers. Organic compounds over months, and paid ads can carry the gap while area content builds.

Often yes, because agency software is strongest after the instruction. It manages properties, applicants, matching and lettings admin very well. It is usually weak on everything before that: the homeowner who asked for a valuation two years ago, the landlord who is with a competitor and unhappy, the vendor you met and never followed up. That pre-instruction stage is where instructions are actually won, and it is the part we build.

Usually. Most agency systems already publish a portal feed, and where they do we take the same feed so a property is entered once and appears on your own site as well. Some systems are closed or charge for access, and we check that during scoping rather than after. Where a feed genuinely is not available we will say so and set up the simplest workable alternative instead of pretending the problem does not exist.

What a listing has to disclose has moved twice in recent years, and the guidance changed again when consumer protection law was updated, so we do not offer advice on it. What we do is practical: build the listing template and the CRM fields so the information you are required to gather has a proper place to live, make missing fields visible before a property goes live, and keep the record of what was disclosed and when. Your compliance lead or redress scheme remains the authority on the detail.

Fixed terms in England became periodic in 2026, which removed the renewal cycle and the fee that came with it. Two things follow. Landlord retention matters far more, because there is no longer a natural moment each year that forces a conversation, so the CRM prompts rent reviews and portfolio check-ins instead. And winning new managed instructions gets more valuable, which means the landlord side of the site needs its own pitch, its own fee clarity and its own enquiry route rather than a link buried under sales.

We do, end to end. The reason this is one package rather than five suppliers is that the handovers are where these projects fail: the developer blames the marketer, the CRM consultant blames the developer, and a branch manager ends up co-ordinating all of them between valuations. HDC covers development, marketing, CRM, integration and process design in one team, so there is one number to ring.