Website, CRM & marketing package for charities and NGOs

The whole front end of the organisation: a website built for search and AI answer engines, hosting and domain, branding and graphics, a CRM configured around supporters rather than customers, the automations that carry a donation from first gift to regular giving, an AI chatbot for the questions that arrive out of hours, email marketing, and Google and Meta accounts set up and tracked. It is scoped per organisation. If your fundraising database already works, we connect to it rather than replace it, because moving donor data for no reason is a cost with no benefit.

Price on application, and with a charity that deserves an explanation rather than a shrug. Scope genuinely varies: a community group running one appeal needs a different build to a national with restricted funds, a volunteer programme and a grants pipeline. We scope it, price it, and you see the number before anything starts. We would rather tell you that half of it is unnecessary than sell you the full stack, because the money you are spending was given to you for something else.

It depends on your cause, your area and how much of the stack you take. What we can point to is Fast Track Leasing: around five enquiries a day from search, with £0 spent on ads to get them, off the back of 400+ pages answering what customers search for. That is a commercial market, not a charitable one, and we would not promise you the same numbers. Organic search compounds over months. For most charities the faster win is not new traffic at all, it is converting more of the visitors you already have and asking your existing supporters properly.

Often it is, and we will say so. Most small charities do not need ads, a chatbot and a full automation stack on day one. They need a site where the donate button is impossible to miss, monthly giving offered before one-off, Gift Aid captured cleanly, and thank-yous that go out without anyone remembering to send them. That is a modest piece of work with a return you can measure. The rest can wait until there is income to justify it.

Gift Aid lets a UK charity reclaim basic-rate tax on qualifying donations from UK taxpayers, worth an extra 25p on every pound at the current rate. We build the declaration into the donation flow as one clear tick with a plain explanation of who is eligible, then store it against the donor record with its date, so it is there when you claim and there when you are asked to evidence it. Where a donation is set up as a regular gift, the declaration is captured once rather than re-asked every month. How you submit the claim itself stays as it is.

Sometimes not, and that is a fair answer. A fundraising database is good at recording money that has already arrived: gifts, Gift Aid, funds, donor history. It is usually much weaker at everything before that — the volunteer who enquired and never heard back, the local business that asked about sponsoring an event, the grant application with a deadline in six weeks. Where the database is doing its job we connect to it and put the CRM in front of it. Where a charity is running on a spreadsheet and a shared inbox, we build the CRM properly.

Yes, and volunteers belong on their own pipeline rather than mixed in with giving. A volunteer enquiry needs different things: availability, the role they are interested in, references or checks where your work requires them, induction, then a place on a rota. Handled properly a sign-up form becomes a first shift instead of an email nobody answered. It matters financially too, because volunteers give money and donors volunteer, and a system that treats them as two unrelated lists misses both.

We do, end to end. The reason this is one package rather than five suppliers is that the handovers are where these projects fail, and a charity is the least able to absorb it: the developer blames the marketer, the CRM consultant blames the developer, and your fundraiser is project-managing all of them instead of fundraising. HDC covers development, marketing, CRM, integration and process design in one team, so there is one number to ring when something needs changing.