Website, CRM & marketing package for car rental firms

The whole front end of the business: a professional website built for search and AI answer engines, hosting and domain, branding and graphics, a CRM configured around hire pipelines rather than generic sales stages, the automations that move an enquiry through licence, agreement, deposit and handover, an AI chatbot for out-of-hours questions, email marketing, and the Google and Meta ad accounts set up and tracked. It is scoped per business, so anything you already have we leave alone.

Price on application, and that is not evasion. The scope genuinely varies: some firms already have branding, some have a rental system that needs integrating rather than replacing, some want ads from day one and some want organic only. We scope it, price it, and you see the number before anything starts. Publishing a headline figure we would not honour helps nobody.

It depends on how much of the stack you need and how competitive your area is. What we can point to is Fast Track Leasing, which now gets around five enquiries a day from search with no ad spend, off the back of 400+ pages answering what customers actually search for. Organic takes months to compound; if you need enquiries sooner, ads run alongside it while the content builds.

Often yes, because they do different jobs. Rental software manages vehicles, availability and contracts once someone is a customer. A CRM manages the people who are not customers yet — enquiries, quotes, follow-ups and the ones that went quiet. We connect the two rather than replace what already works.

Usually. Most fleet, payment and e-signature systems expose an API or a webhook, and where they do we wire straight in. Where a system is genuinely closed, we say so up front and build around it rather than pretending otherwise. That assessment happens during scoping, not after you have paid.

It answers the questions that arrive at nine in the evening: whether you have a van free that weekend, what the minimum driver age is, what the deposit is, whether you deliver. It is trained on your terms rather than making things up, and anything it cannot answer becomes a captured enquiry with the context attached instead of a lost visitor.

No. Startups take the whole package because they are building from nothing, but established firms more often take parts of it — usually the CRM, the automations and the enquiry flow, on top of a site that already works. The scoping conversation is about what you are missing, not about selling you the full stack.

We do, end to end. The reason this is one package rather than five suppliers is that the handovers are where these projects normally fail: the developer blames the marketer, the CRM consultant blames the developer, and the business owner is left holding it together. HDC covers development, marketing, CRM, integration and process design, so there is one number to ring.