Website, CRM & marketing package for SaaS and app businesses

The whole front end: a marketing site built for search and AI answer engines that shows the product rather than describing it, hosting and domain, branding and product graphics, a CRM configured around trials and renewals rather than generic sales stages, the automations that carry someone from signup through activation to a paid plan, an AI chatbot for pre-sales questions, email marketing tied to account status, and Google and Meta accounts set up and tracked. The product itself stays yours; we build everything in front of it.

Price on application, and that is not evasion. A self-serve product with one plan and a card form is a different build to an enterprise sale with security questionnaires, a demo pipeline and a documentation site to run alongside. Some teams need branding, some need their product wiring into a CRM, some only want the site and the tracking done properly. We scope it, price it, and you see the number before anything starts. Publishing a headline figure we would not honour helps nobody.

It depends on your category and how much of the stack you need. What we can point to is Fast Track Leasing: around five enquiries a day from search, with £0 spent on ads to get them, off the back of 400+ pages answering what customers search for. That is a different market to software and we would not promise you the same numbers. Comparison, integration and use-case content compounds over months. If you need signups sooner than that, paid search runs alongside while the content builds.

Usually yes, because they hold different things. Your admin panel is a record of accounts. A CRM is a record of the people around them: the trial that never activated, the buyer who ran a comparison and picked someone else, the champion who changed jobs, the account sitting on a plan two sizes too small. It also holds everyone who never signed up at all. We push usage data into the CRM so a stalled trial or a falling login count becomes something a person actually sees, rather than replacing the admin panel you have already built.

Yes, and this is where most marketing sites fall down. The site's job ends at the signup, and the handoff has to carry three things across: who the person is, where they came from, and what they said they wanted. Done properly, a user lands in the product already attributed to a page and a campaign, with their use case attached, so onboarding and sales both know what to say. Done badly, you get an account with no source and a sales team guessing. We build the site and wire that handoff rather than treating them as two unrelated projects.

Usually. Billing, analytics, support and scheduling tools in this space are built to be connected, and where an API or webhook exists we wire straight in. Your own product is the important one: if it can emit events for signup, activation and key actions, the usage-triggered messaging and churn signals work properly. Where a legacy component is genuinely closed we say so up front and build around it. That assessment happens during scoping, not after you have paid.

Two jobs, and it is worth keeping them apart. On the marketing site it answers pre-sales questions — pricing tiers, limits, data location, whether you integrate with something they already use — and books a demo or captures the enquiry with that context attached, instead of losing a visitor at eleven at night. Inside a help centre it deflects the repeated support questions. It is trained on your documentation and pricing rather than inventing answers, and anything it cannot answer becomes a real conversation with a human, not a dead end.

We do, end to end. The reason this is one package rather than five suppliers is that the handovers are where these projects fail: the web agency blames the growth consultant, the growth consultant blames your engineers, and your engineers wanted to be shipping the product. HDC covers development, marketing, CRM, integration and process design in one team, so there is one number to ring when something needs changing.