Website, CRM & marketing package for hotels, restaurants & venues

The whole front end of the venue: a website built for search and AI answer engines, hosting and domain, branding and graphics, a CRM configured around rooms, covers and function enquiries rather than generic sales stages, the automations that carry an enquiry through deposit, confirmation, arrival and review, an AI chatbot for the questions that arrive at eleven at night, email marketing to your own guest list, and Google and Meta accounts set up and tracked. It sits alongside your booking system rather than replacing it.

Price on application, and that is not evasion. Scope genuinely varies in hospitality: a single restaurant needs a fraction of what a hotel with a function suite and three revenue lines needs, some venues already have photography and branding worth keeping, and some want ads running from week one. We scope it, price it, and you see the number before anything starts. Publishing a headline figure we would not honour helps nobody.

It depends how much of the stack you need and how competitive your area is. What we can point to is Fast Track Leasing, which now gets around five enquiries a day from search, with £0 spent on ads to get them, off the back of 400+ pages answering what customers search for. That is a different industry and results vary by market, so treat it as evidence the method works rather than a forecast. Organic compounds over months; if you need bookings sooner, ads run alongside while the content builds.

Three things together: a booking route on your own site that is genuinely easier than the platform's, a reason to use it that the platform cannot match, and enough presence in search that people can find you directly after spotting you on a listing site. Most of the work is the third one. Then you keep the guest, because once someone has booked direct they are on your list and you never pay commission on them again. We also track direct against platform so you can see what the shift is worth in pounds rather than in theory.

That is usually the strongest argument for doing this at all. A function enquiry is worth many times a room night and is handled worst by most venues, because it lands in a shared inbox with supplier invoices and menu questions. We put functions on their own pipeline with the fields that decide priority — date, headcount, budget, whether the date is provisionally held — so nobody has to remember which enquiry is the big one. Deposits and final-numbers deadlines get chased automatically instead of by whoever happens to think of it.

Usually. Most property management systems, table booking tools and channel managers expose an API or a webhook, and where they do we wire straight in so an enquiry never gets typed twice. Where a system is genuinely closed, we say so up front and design around it rather than pretending otherwise. That assessment happens during scoping, before you have committed to anything, not after the invoice.

It answers the questions that arrive after the office has gone home: whether there is a table for six on Saturday, whether you take dogs, what time check-in is, whether there is parking, what you can do for a gluten-free guest. It is trained on your own information rather than inventing answers, and anything it cannot handle becomes a captured enquiry with the conversation attached, rather than a visitor who quietly left.

We do, end to end. The reason this is one package rather than five suppliers is that the handovers are where these projects normally fail: the developer blames the marketer, the CRM consultant blames the developer, and the venue owner is holding it together between service and stocktake. HDC covers development, marketing, CRM, integration and process design, so there is one number to ring when something needs changing.