Website, CRM & marketing package for cleaning & home services firms

The whole front end of the business: a website built for search and AI answer engines, hosting and domain, branding and graphics, a CRM configured around jobs, rounds and recurring customers rather than generic sales stages, the automations that carry an enquiry from instant quote to booked job to review to repeat visit, an AI chatbot for out-of-hours questions, email marketing to past customers, and Google and Meta accounts set up and tracked. Whatever you already run that works, we integrate rather than replace.

Price on application, and that is honest rather than evasive. A two-van domestic cleaning firm needs a fraction of what a company running commercial contracts, a domestic round and a maintenance division needs, some already have branding and vehicle livery worth keeping, and some want ads live in week one because they have capacity to fill now. We scope it, price it, and you see the number before anything starts.

It depends how much of the stack you need and how competitive your towns are. What we can point to is Fast Track Leasing, which now gets around five enquiries a day from search, with £0 spent on ads to get them, off the back of 400+ pages answering what customers search for. That is a different industry and results vary by market, so treat it as evidence the method works rather than a forecast. Local search does tend to move faster than national, and paid ads can fill the gap while the organic work compounds.

For most home services work, yes. Cleaning, gutter clearing, window rounds, garden maintenance and similar jobs price off a handful of variables — property size, frequency, access, extras — so the site can ask those and return a real number or a tight range. Anything genuinely variable stays as a survey or a callback, but it is captured with photos and detail so you can quote without a wasted visit. The commercial point is simple: a number on the screen beats a promise of a call back, almost every time.

The booking sets the pattern once — weekly, fortnightly, four-weekly, same slot, same team where possible — and the schedule repeats without anybody rebooking it. For work that is not on a fixed cycle, like an annual service or a seasonal clear, the CRM holds the due date and sends the reminder when it comes round. That is usually the single biggest change to revenue, because it turns a customer who used you once into one who uses you on a cycle.

Usually. Most job management and scheduling tools expose an API or a webhook, and where they do we wire the enquiry straight through so a booked job does not get typed in twice. Where a system is genuinely closed, we say so during scoping and design around it — normally the CRM owns the enquiry, the quote and the follow-up, and your existing tool keeps the diary. You find out which before you commit.

It answers the questions people ask at nine in the evening while standing in the room that needs doing: whether you cover their postcode, whether you bring your own equipment, whether your staff are checked and insured, roughly what a job like theirs costs, how soon you could come. It answers from your own information, and anything it cannot handle becomes a captured enquiry with the job details attached rather than a visitor who left.

We do, end to end. The reason this is one package rather than five suppliers is that the handovers are where these projects fail: the developer blames the marketer, the CRM consultant blames the developer, and the owner is trying to hold it together from the front seat of a van. HDC covers development, marketing, CRM, integration and process design, so there is one number to ring when something needs changing.