Website, CRM & marketing package for energy firms

A website built to answer the questions buyers actually search, hosting and domain, branding, a CRM with separate domestic and commercial pipelines, the automations that book surveys and keep long-dated enquiries warm, an AI chatbot for eligibility questions, email marketing, and the ad accounts set up and tracked. It is scoped per business, so anything you already run well we leave alone and integrate with.

Price on application, and that is not a dodge. An installer with existing branding and quoting software needs a fraction of what a new entrant needs. We scope it, price it, and you see the number before anything starts. Publishing a headline figure we would not honour would just waste your time and ours.

Organic search in this sector compounds rather than switches on, because the winning content is question-led and takes time to rank. For a sense of what that builds to: Fast Track Leasing, in vehicle rental, now gets around five enquiries a day from search with £0 spent on ads, off 400+ pages answering what customers search for. Different industry and a different market, so we would not promise you the same numbers, but the mechanism is the one we would use. Ads run alongside while the content builds.

Yes, and it is usually the highest-traffic content you will have. The catch is that UK schemes change often, so grant pages need reviewing rather than writing once. A page describing a closed scheme as though it were open is worse than having no page, because it costs you trust at exactly the moment someone was ready to enquire.

It should, because they are barely the same business. A homeowner decides in weeks on disruption and bill savings; a commercial buyer decides in months on capital, payback and internal sign-off. Running both through one pipeline means the reporting tells you nothing and the follow-up is wrong for at least one of them. We build them as two.

Handle the eligibility triage that currently eats your phone time — property type, tenure, roof orientation, whether they are in scope for a scheme. It is trained on your own criteria rather than inventing answers, and anything it cannot resolve becomes a captured enquiry with the context attached rather than a missed call at eight in the evening.

We build the system that stores and routes it, not the certification itself. Certificates, warranties, handover packs and DNO documentation can be collected, filed against the job and sent to the customer automatically. What goes in them remains your responsibility and your accreditation, and we would not pretend otherwise.

We do, end to end. The reason this is one package rather than five suppliers is that the handovers are where these projects fail — the developer blames the marketer, the CRM consultant blames the developer, and you are left holding it together between site visits. HDC covers development, marketing, CRM, integration and process design, so there is one number to ring.