Senior · Now hiring
Paid Ads Specialist
A senior paid advertising role at HDC Consultancy, running Meta, Google and Microsoft campaigns for real clients. You research, build, write and design your own creatives, and optimise on live data. Fully remote, UK-based.
Five minutes. A person reads every one.
The role
A senior paid advertising role, not general social media management. We want someone who has built and run high-performing campaigns and can show us the numbers. Meta is our biggest focus, then Google and Microsoft, with organic social supporting the paid work. (Earlier in your career? See the PPC & Social Media Executive or Digital Marketing Assistant roles.)
You plan, build and manage paid campaigns across Meta, Google and Microsoft. That means your own audience, competitor and keyword research, campaigns structured properly, copy written to convert, and creatives you design yourself rather than brief out to someone else.
You set up the conversion tracking and you read it, optimise on CPC, CPA and ROAS, and report clearly on what you are changing next. Fully remote and async on Teams. We are hiring for the long term.
What you'll do
- 1 Plan, build and manage paid campaigns across Meta, Google and Microsoft Ads
- 2 Do your own audience, market, competitor and keyword research
- 3 Structure campaigns properly: tight ad sets/groups, audiences and budgets
- 4 Write high-converting ad copy and design your own creatives and graphics
- 5 Set up and read conversion tracking; optimise on CPC, CPA and ROAS
- 6 Support the paid work with organic social, and report clearly on performance
What we need from you
The essentials. If you have these, apply.
- A portfolio of paid campaigns you built and ran yourself, with the results
- Strong hands-on Meta Ads, plus Google and ideally Microsoft Ads
- Ability to design your own ad creatives and graphics (show examples)
- Proven grasp of campaign structure, targeting and optimisation
- Independent market/audience research turned into a sound campaign plan
- Confident, persuasive ad copywriting in fluent English
Helpful, but not required
Missing all of these? Apply anyway. None of it is a dealbreaker.
- Google / Meta / Microsoft Ads certifications
- Advertising for local / service businesses and trades
- Landing-page and conversion-rate optimisation experience
- TikTok Ads, and using AI tools in your creative workflow
What good looks like
How we'll know it's going well, so you know what you're measured on.
- Your campaigns bring in a steady flow of qualified, affordable leads
- You cut cost-per-lead and lift ROAS month on month, and prove it in the numbers
- Your own ad creatives and copy stop the scroll
- Clients trust their paid budget in your hands
Why join HDC
100% remote
We care what you deliver, not where you sit. Most of the team is UK-based and some roles are open worldwide. Each role says which. Async-first on Teams.
Live client work
No filler projects. You are on client websites and campaigns from your first week.
High standards, room to grow
Written briefs and a high bar. As we grow, so does the job.
Long-term and stable
We hire people to stay. The ones who do end up shaping how the agency works.
How we hire
Five steps.
- 1
Apply
The form takes about five minutes. A short paragraph on why the role interests you, and your CV if you have one to hand.
- 2
We come back to the people going through
If you are going through to the next stage, we will be in touch seven days after the closing date.
- 3
An informal conversation
Thirty minutes on video with Harry. He wants to hear how you think, and to answer whatever you want to ask him.
- 4
A short paid task
A small piece of work, so we both find out what it is like. We pay for your time whether or not we make an offer.
- 5
Offer
If it suits us both, we move quickly. No fifth round, no chasing us for an answer.
Apply for this role
Tell us about yourself and why this role interests you. A person reads every application. If you are going through to the next stage, we will be in touch seven days after the closing date.
- Five minutes to fill in
- One short paragraph on why this role. No formal cover letter
- If you are going through, we will be in touch seven days after the closing date
Prefer email?
Send your CV to info@hdcconsultancy.co.uk.