Careers · Paid Ads Specialist
Paid Ads Specialist
Meta-first · Google · Microsoft · Remote · UK-based
A paid advertising role first and foremost, not general social media management. We are after someone who lives and breathes paid media and can prove it with a real portfolio of high-performing campaigns they have built and run. Meta is our biggest focus, then Google and Microsoft, with organic social supporting the paid work.
Applications open · accepting until 30 November 2026
What you’ll do
- Plan, build and manage paid campaigns across Meta, Google and Microsoft Ads
- Do your own audience, market, competitor and keyword research
- Structure campaigns properly: tight ad sets/groups, audiences and budgets
- Write high-converting ad copy and design your own creatives and graphics
- Set up and read conversion tracking; optimise on CPC, CPA and ROAS
- Support the paid work with organic social, and report clearly on performance
What we look for
- A real portfolio of paid campaigns you have personally built and run, with results
- Strong hands-on Meta Ads, plus Google and ideally Microsoft Ads
- Ability to design your own ad creatives and graphics (show examples)
- Proven grasp of campaign structure, targeting and optimisation
- Independent market/audience research turned into a sound campaign plan
- Confident, persuasive ad copywriting in fluent English
Nice to have (not essential)
- Google / Meta / Microsoft Ads certifications
- Advertising for local / service businesses and trades
- Landing-page and conversion-rate optimisation experience
- TikTok Ads, and using AI tools in your creative workflow
About the role
You will plan, build and manage paid campaigns across Meta, Google and Microsoft: doing your own audience, competitor and keyword research, structuring campaigns properly, writing high-converting copy, and producing your own ad creatives, you can design, not just request designs. You will set up and read conversion tracking, optimise on real data (CPC, CPA, ROAS), and report clearly on what you will improve next. Fully remote and async-first (we use Teams), long-term and stable for the right specialist.
Apply for this role
Tell us a bit about yourself and why this role interests you. A real person reads every application and we’ll be in touch within three working days.
Prefer email?
Send your CV to info@hdcconsultancy.co.uk.
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